It turns out that I was reading the instructions wrong and was more than half way through before i realized. For example the instructions would say *1sc, 2sc in next stitch* (12). I read this to mean 1 single chain then 2 single chains in the next stitch and repeat this entire cycle 12 times. Instead what it actually meant was that in the end you should have 12 stitches (not the 36 I was doing). I started to notice the fish wasn't very 3d (minus the lips i did perfectly), I thought maybe at a later step it would pull the stitches in and it would become spherical.
I finally re-read the how to section and realized I had been reading the instructions wrong. Luckily its easy to undo this and I started over from scratch.
I didnt quite get some of the steps on the fins but i think i improvised well.